optimising a business plan for Ogilvy Netherlands

what Ogilvy was looking to do

having been proactive and brave in incubating a small start-up the management team at Ogilvy was looking to stress test the new business concept, and develop a commercially viable proposition in advance of going to market

what we did

Ogilvy commissioned this fluid world to ensure the proposition was in-tune with the modern business world, and commercially viable. success was ensured through the following stages:

• the business plan and marketing material was analysed to assess the viability, strengths and weaknesses of the proposition
• changes and opportunities needing to be explored further were identified
• the findings from the analysis were brought into a strategic workshop attended by senior management at Ogilvy, and the incubated company
• during the session the main components of the proposition were re-built, ensuring optimum market and commercial viability

what happened

following the collaboration between this fluid world, Ogilvy and the start-up, a substantial business case was developed for the proposition. Peter Paul Blommers, CEO of Ogilvy Group Netherlands said: “We hired this fluid world to make an incredible fluid business idea as concrete as possible, and they succeeded in doing that”. Hans Veldhorst, Digital & Marketing Director, at Ogilvy said, “I would definitely recommend this fluid world if you need to turn an idea into a solid business model. It’s consultancy at its best”

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